NightCafe: The Quiet Giant of AI Art Generation

NightCafe, an AI art platform co-founded by Elle and Angus Russell, maintains a low profile despite its large user base of over 25 million. Angus initially started NightCafe as a platform for buying and selling AI-generated art, but it failed to gain traction. The platform found success when it pivoted to a credit-based system for generating images, becoming profitable soon after. Elle joined to manage the business side, leveraging her background in business and accounting. NightCafe experienced further growth following the release of OpenAI`s DALL-E, which spurred the development of open-source image-generating models.