Google Faces DOJ Antitrust Scrutiny Over Ad Tech Dominance

A Google executive defended the company against the US Justice Department`s antitrust case, stating that Google faces strong competition in the online advertising technology sector from companies like Microsoft, Amazon, and Meta. However, the judge presiding over the case questioned the validity of this testimony, pointing out that Google has been aware of antitrust concerns regarding its ad tools since 2019. The judge deemed the testimony potentially biased and irrelevant to the case`s core issues. Despite this, Google maintained that it faces competition, citing recent client losses to Microsoft and highlighting partnerships with companies like X (formerly Twitter) and Roku. The judge, however, disallowed some of this evidence due to Google`s failure to disclose it earlier. The case continues, with Google expected to present further defense in the following week.