NightCafe: The Quiet Giant of AI Art Generation

NightCafe, an AI art platform co-founded by Elle and Angus Russell, maintains a low profile despite its large user base of over 25 million. Angus initially created NightCafe as a platform for buying and selling AI-generated art, but it failed to gain traction. When users showed a preference for creating art over purchasing it, Angus implemented a credit system that unexpectedly led to profitability. Elle joined the venture to manage the business aspects. The platform`s popularity surged in 2021 following the release of OpenAI`s DALL-E, which inspired the development of open-source image-generating models.