Etsy Turns to AI and Cloud Amid Economic Uncertainty and Sales Decline

Etsy Inc., an online marketplace for artisans, is facing economic challenges due to decreased consumer spending. To combat this, outgoing CFO Rachel Glaser has prioritized investments in AI and cloud computing to improve user experience and drive growth. While these investments initially reduced profit margins, they are expected to pay off by making the platform more efficient and increasing user traffic. Glaser`s strategy also included acquisitions and cost-cutting measures, such as layoffs, to streamline operations and position the company for future success.