Google Faces Second Antitrust Trial Over Digital Advertising Dominance

The US Justice Department is taking Google to court, alleging the company used illegal tactics to dominate the online advertising market. This trial, starting with opening arguments, is the second time in a year Google faces the DOJ in court over antitrust concerns. The government argues that Google leveraged its search engine dominance to enter and control the ad tech market, ultimately becoming a profit-extracting middleman. They claim Google acquired competitors and used its position to disadvantage publishers who didn`t use their ad platforms. This trial follows a recent case where Google was found guilty of monopolizing the search engine and search advertising markets, a decision Google is appealing.