Reddit Wins Over Advertisers by Targeting Interests, Not Identities

Reddit, once known for its anonymous users and controversial content, is changing its image to attract advertisers. Unlike platforms like Google and Meta, Reddit relies on users` interests rather than personal information for ad targeting. This is possible because users often engage in niche communities called subreddits, revealing specific interests. This strategy, called contextual or interest-based advertising, is proving successful, with Reddit exceeding financial expectations and experiencing stock growth since its IPO.